Expansions and Partnerships, H&M
- (Above: Helen Mirren at the Oscars last year wearing Christian Lacroix)
H&M – who recently launched a Comme des Garcons capsule collection – are now expanding to Israel, in partnership with local retailing company Match Retail Ltd.
“We believe that our business concept will suite the Israeli market well,” said Rolf Eriksen, H&M CEO. Tres excitement for Israeli fashionistas, except the first outlet is not due to open until 2010.
Meanwhile, Helen Mirren might be getting her own Marks & Spencer fashion label. As we saw with Michelle Obama being a beacon of light in the fashion industry for a middle-aged fashion icon or role model, Helen Mirren, who played the Queen, is definitely the ‘IT’ girl of the over-50s.
“She is a very stylish lady,” said Sir Stuar Rose, CEO of Marks & Spencer, “I once sat next to her at lunch and I remember her even if she won’t remember me.”
The whole concept for the partnership was inspired by a little comment Mirren made at the Oscars last year when she said designers often failed to make dresses with sleeves.
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